Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (Bog, Paperback / softback, Engelsk)
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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

(Bog, Paperback / softback, Engelsk)
Forfattere: Robert Jackall, Janice M. Hirota
Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
Forlag: The University of Chicago Press

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Beskrivelse

This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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Alle detaljer

Forlag The University of Chicago Press
Forfattere Robert Jackall, Janice M. Hirota
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-09-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 341
Indbinding Paperback / softback
Forlag The University of Chicago Press
Sideoplysninger 341 pages
Mål 144 x 223 x 21
ISBN-13 / EAN-13 9780226389172