Individuals in B2B Marketing: Sensemaking and Action in Context
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032482361
- Se flere detaljer ▼
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Forventes på lager: 26-12-2025
Beskrivelse
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-12-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 8 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and white; 17 Illustrations, black and white |
| Fagredaktør | Maria (Abo Akademi University Ivanova-Gongne, Lasse (LAB University of Applied Sciences Torkkeli, Nikolina (Abo Akademi University Koporcic, Wilhelm Barner-R?smussen |
| Originalsprog | United Kingdom |
| Sideantal | 264 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 264 pages, 8 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and whit |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032482361 |