Influencer Marketing: Who Really Influences Your Customers? (Bog, Paperback / softback, Engelsk) af Duncan Brown
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Influencer Marketing: Who Really Influences Your Customers?

(Bog, Paperback / softback, Engelsk)
Forfattere: Duncan Brown, Nick Hayes
Influencer Marketing: Who Really Influences Your Customers?
Forlag: Taylor & Francis Ltd

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Beskrivelse

Influencer Marketing is related to word-of-mouth and relationship marketing. This book provides an overview of the influencer marketing technique. It offers an analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. It is suitable for managers and students.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Duncan Brown, Nick Hayes
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 19-12-2007
Første udgivelsesår 2007
Originalsprog United Kingdom
Sideantal 250
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 250 pages
Mål 155 x 232 x 20
ISBN-13 / EAN-13 9780750686006