Innovative Marketing Communications: Strategies for the Events Industry (Bog, Paperback / softback, Engelsk) af Guy Masterman
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Innovative Marketing Communications: Strategies for the Events Industry

(Bog, Paperback / softback, Engelsk)
Forfattere: Guy Masterman, Emma Wood
Innovative Marketing Communications: Strategies for the Events Industry
Forlag: Taylor & Francis Ltd

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Beskrivelse

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Guy Masterman, Emma Wood
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-10-2005
Første udgivelsesår 2005
Serie Events Management
Originalsprog United Kingdom
Sideantal 344
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 344 pages
Mål 242 x 188 x 22
ISBN-13 / EAN-13 9780750663618