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Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

(Bog, Hardback, Engelsk)
Forfattere: Anubhav (Jaipuria Institute of Management Lucknow Mishra, Tata Sai (Indian Insitute of Management Vijay
Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Anubhav (Jaipuria Institute of Management Lucknow Mishra, Tata Sai (Indian Insitute of Management Vijay
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 17-11-2023
Første udgivelsesår 2023
Illustrationer 46 Tables, black and white; 16 Line drawings, black and white; 13 Halftones, black and white; 29 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 366
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 366 pages, 46 Tables, black and white; 16 Line drawings, black and white; 13 Halftones, black and wh
Mål 234 x 156
ISBN-13 / EAN-13 9781032504070