Integrated Communication: Synergy of Persuasive Voices
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780805813913
- Se flere detaljer ▼
Beskrivelse
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-01-1996 |
| Første udgivelsesår | 1996 |
| Fagredaktør | Esther Thorson, Jeri Moore |
| Originalsprog | United States |
| Sideantal | 396 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 396 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805813913 |