International Marketing in the Network Economy: A Knowledge-Based Approach (Bog, Paperback / softback, Engelsk) af F. Kohlbacher
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International Marketing in the Network Economy: A Knowledge-Based Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: F. Kohlbacher
International Marketing in the Network Economy: A Knowledge-Based Approach
Forlag: Palgrave Macmillan

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Beskrivelse

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter F. Kohlbacher
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2007
Udgivelsesdato 23-10-2007
Første udgivelsesår 2007
Illustrationer 28 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 254
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 254 pages, 28 Illustrations, black and white
Mål 139 x 216 x 16
ISBN-13 / EAN-13 9781349354085