International Retail Marketing: A Case Study Approach (Bog, Paperback / softback, Engelsk) af Christopher Moore

International Retail Marketing: A Case Study Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Christopher Moore, Margaret Bruce, Grete Birtwistle

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Beskrivelse

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Christopher Moore, Margaret Bruce, Grete Birtwistle
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-06-2004
Første udgivelsesår 2004
Fagredaktør Margaret Bruce, Christopher M. Moore, Grete Birtwistle
Originalsprog United Kingdom
Sideantal 280
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 280 pages
Mål 243 x 199 x 15
ISBN-13 / EAN-13 9780750657488