Internet-Based Customer Value Management: Developing Customer Relationships Online (Bog, Hardback, Engelsk)

Internet-Based Customer Value Management: Developing Customer Relationships Online

(Bog, Hardback, Engelsk)



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Beskrivelse

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Tymoteusz Doligalski
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2015 ed.
Udgivelsesdato 31-10-2014
Første udgivelsesår 2014
Serie Management for Professionals
Illustrationer 2 Illustrations, color; 7 Illustrations, black and white; IX, 152 p. 9 illus., 2 illus. in color.
Originalsprog Switzerland
Sideantal 152
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 152 pages, 2 Illustrations, color; 7 Illustrations, black and white; IX, 152 p. 9 illus., 2 illus. i
Mål 242 x 163 x 13
ISBN-13 / EAN-13 9783319098548