Interpretation in Social Life, Social Science, and Marketing (Bog, Paperback / softback, Engelsk) af John O'Shaughnessy

Interpretation in Social Life, Social Science, and Marketing

(Bog, Paperback / softback, Engelsk)
Forfatter: John O'Shaughnessy

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Beskrivelse

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter John O'Shaughnessy
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-07-2016
Første udgivelsesår 2016
Serie Routledge Interpretive Marketing Research
Originalsprog United Kingdom
Sideantal 228
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 228 pages
Mål 229 x 152
ISBN-13 / EAN-13 9781138992573