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Forventes på lager: 15-07-2016
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.
| Forlag | Taylor & Francis Ltd |
| Forfatter | John O'Shaughnessy |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-07-2016 |
| Første udgivelsesår | 2016 |
| Serie | Routledge Interpretive Marketing Research |
| Originalsprog | United Kingdom |
| Sideantal | 228 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 228 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9781138992573 |