Lifestyle Market Segmentation
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780789028686
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Beskrivelse
Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Forfattere | Art (Nova Southeastern University Weinstein, Dennis J Cahill |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-09-2006 |
| Første udgivelsesår | 2006 |
| Originalsprog | United States |
| Sideantal | 200 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 200 pages |
| Mål | 216 x 156 |
| ISBN-13 / EAN-13 | 9780789028686 |