Luxury and Fashion Marketing: The Global Perspective

(Bog, Hardback, Engelsk)
Forfatter: Satyendra Singh

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Beskrivelse

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Satyendra Singh
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-12-2020
Første udgivelsesår 2020
Serie Routledge Studies in Marketing
Originalsprog United Kingdom
Sideantal 144
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 144 pages
Mål 156 x 236 x 17
ISBN-13 / EAN-13 9781138576438