Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367785475
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Beskrivelse
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-03-2021 |
| Første udgivelsesår | 2021 |
| Serie | Routledge Interpretive Marketing Research |
| Fagredaktør | Ann-Marie (University of Canterbury Kennedy |
| Originalsprog | United Kingdom |
| Sideantal | 272 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 272 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780367785475 |