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Management of Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Paul Reynolds, Geoff Lancaster
Management of Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Paul Reynolds, Geoff Lancaster
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 02-06-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 422
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 422 pages
Mål 232 x 156 x 23
ISBN-13 / EAN-13 9780750661034