Managing a Public Relations Firm for Growth and Profit (Bog, Paperback / softback, Engelsk) af Alvin C Croft
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Managing a Public Relations Firm for Growth and Profit

(Bog, Paperback / softback, Engelsk)
Forfatter: Alvin C Croft
Managing a Public Relations Firm for Growth and Profit
Forlag: Taylor & Francis Inc

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Beskrivelse

Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, and university public relations professors.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Alvin C Croft
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 03-03-2006
Første udgivelsesår 2006
Originalsprog United States
Sideantal 322
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 322 pages
Mål 216 x 156
ISBN-13 / EAN-13 9780789028655