Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Bog, Paperback / softback, Engelsk)
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Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge

(Bog, Paperback / softback, Engelsk)
Forfattere: Metin Kozak, Seyhmus (University of Nevada Baloglu
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Forlag: Taylor & Francis Ltd

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Beskrivelse

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Metin Kozak, Seyhmus (University of Nevada Baloglu
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 05-09-2012
Første udgivelsesår 2012
Serie Routledge Advances in Tourism
Illustrationer 43 Tables, black and white; 13 Line drawings, black and white; 4 Halftones, black and white; 17 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 262
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 262 pages, 43 Tables, black and white; 13 Line drawings, black and white; 4 Halftones, black and whi
Mål 152 x 231 x 15
ISBN-13 / EAN-13 9780415811484