Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Bog, Hardback, Engelsk) af Metin Kozak
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Indkøb
  5. Serviceindustri og turisme
  6. Salg og marketing
  7. Managing and Marketing Tourist Destinations: Strategies to...

Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge

(Bog, Hardback, Engelsk)
Forfattere: Metin Kozak, Seyhmus (University of Nevada Baloglu
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Indkøb Salg og marketing Serviceindustri og turisme
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Metin Kozak, Seyhmus (University of Nevada Baloglu
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-10-2010
Første udgivelsesår 2010
Serie Routledge Advances in Tourism
Illustrationer 43 Tables, black and white; 13 Line drawings, black and white; 4 Halftones, black and white; 17 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 242
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 242 pages, 43 Tables, black and white; 13 Line drawings, black and white; 4 Halftones, black and whi
Mål 239 x 161 x 21
ISBN-13 / EAN-13 9780415991711