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Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

(Bog, Hardback, Engelsk)
Forfattere: Anna (Czestochowa University Of Technology Brzozowska, Stanislaw (Akademia Ekonomiczno-Humanistyczna Brzezinski, Arnold (Czestochowa University of Technology) Pabian, Barbara (University of Economic in Katowice Pabian
Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise
Forlag: Taylor & Francis Ltd

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In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

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Forlag Taylor & Francis Ltd
Forfattere Anna (Czestochowa University Of Technology Brzozowska, Stanislaw (Akademia Ekonomiczno-Humanistyczna Brzezinski, Arnold (Czestochowa University of Technology) Pabian, Barbara (University of Economic in Katowice Pabian
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-05-2024
Første udgivelsesår 2024
Illustrationer 9 Tables, black and white; 26 Line drawings, black and white; 26 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 164
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 164 pages, 9 Tables, black and white; 26 Line drawings, black and white; 26 Illustrations, black and
Mål 234 x 156
ISBN-13 / EAN-13 9781032713885