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Managing Global Strategy: Developing an Effective Strategy in International Business

(Bog, Paperback / softback, Engelsk)
Forfatter: William H. A. Johnson
Managing Global Strategy: Developing an Effective Strategy in International Business
Forlag: Taylor & Francis Ltd

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Beskrivelse

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter William H. A. Johnson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-10-2020
Første udgivelsesår 2020
Illustrationer 18 Tables, black and white; 34 Line drawings, black and white; 2 Halftones, black and white; 34 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 170
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 170 pages, 18 Tables, black and white; 34 Line drawings, black and white; 2 Halftones, black and whi
Mål 153 x 229 x 16
ISBN-13 / EAN-13 9780367462857