Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e (Bog, Hardback, Engelsk)

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

(Bog, Hardback, Engelsk)

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Beskrivelse

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Peter M. (Illinois State University Smudde
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 02-03-2023
Første udgivelsesår 2023
Illustrationer 28 Tables, black and white; 43 Line drawings, black and white; 12 Halftones, black and white; 55 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 340
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 340 pages, 28 Tables, black and white; 43 Line drawings, black and white; 12 Halftones, black and wh
Mål 246 x 174
ISBN-13 / EAN-13 9781032076805