Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137281913
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Beskrivelse
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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| Forlag | Palgrave Macmillan |
| Forfatter | Rajagopal |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-09-2013 |
| Første udgivelsesår | 2013 |
| Illustrationer | XVIII, 259 p. |
| Originalsprog | United Kingdom |
| Sideantal | 259 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 259 pages, XVIII, 259 p. |
| Mål | 223 x 138 x 21 |
| ISBN-13 / EAN-13 | 9781137281913 |