Market Matters: Exploring Cultural Processes in the Global Marketplace

(Bog, Paperback / softback, Engelsk)
Forfatter: Christina Garsten



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Beskrivelse

Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter Christina Garsten
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2004 ed.
Udgivelsesdato 06-11-2004
Første udgivelsesår 2004
Illustrationer VIII, 243 p.
Fagredaktør M. Lindh de Montoya
Originalsprog United Kingdom
Sideantal 243
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 243 pages, VIII, 243 p.
Mål 216 x 140
ISBN-13 / EAN-13 9781349725427