Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

(Bog, Hardback, Engelsk)
Forfattere: Jose Marcos Carvalho de Mesquita, Erik (Amsterdam University of Applied Sciences Kostelijk

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Beskrivelse

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jose Marcos Carvalho de Mesquita, Erik (Amsterdam University of Applied Sciences Kostelijk
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-11-2021
Første udgivelsesår 2021
Serie Mastering Business Analytics
Illustrationer 115 Tables, black and white; 12 Line drawings, black and white; 151 Halftones, black and white; 163 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 200
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 200 pages, 115 Tables, black and white; 12 Line drawings, black and white; 151 Halftones, black and
Mål 246 x 174
ISBN-13 / EAN-13 9781032052182