Marketing and Consumption in Modern Japan
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780415323130
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Formater og udgaver
Beskrivelse
This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Kazuo (Saitama University Usui |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-02-2014 |
| Første udgivelsesår | 2014 |
| Serie | Routledge Studies in the Growth Economies of Asia |
| Illustrationer | 13 Tables, black and white; 14 Line drawings, black and white; 41 Halftones, black and white; 55 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 260 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 260 pages, 13 Tables, black and white; 14 Line drawings, black and white; 41 Halftones, black and wh |
| Mål | 240 x 155 x 20 |
| ISBN-13 / EAN-13 | 9780415323130 |