Marketing and Football: An international perspective (Bog, Hardback, Engelsk) af Michel (ISC School of Management Desbordes

Marketing and Football: An international perspective

(Bog, Hardback, Engelsk)

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Beskrivelse

Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Michel (ISC School of Management Desbordes
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-08-2017
Første udgivelsesår 2017
Serie Routledge Sports Marketing Series
Fagredaktør Michel Desbordes
Originalsprog United Kingdom
Sideantal 544
Indbinding Hardback
Forlag Taylor & Francis Ltd
Serieredaktør Simon Chadwick
Sideoplysninger 544 pages
Mål 245 x 170
ISBN-13 / EAN-13 9781138469242