Marketing and Football: An international perspective (Bog, Paperback / softback, Engelsk)
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Marketing and Football: An international perspective

(Bog, Paperback / softback, Engelsk)
Forfatter: Michel (ISC School of Management Desbordes
Marketing and Football: An international perspective
Forlag: Taylor & Francis Ltd

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Beskrivelse

Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Michel (ISC School of Management Desbordes
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-10-2006
Første udgivelsesår 2006
Serie Routledge Sports Marketing Series
Fagredaktør Michel Desbordes
Originalsprog United Kingdom
Sideantal 544
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Serieredaktør Simon Chadwick
Sideoplysninger 544 pages
Mål 233 x 167 x 28
ISBN-13 / EAN-13 9780750682046