Marketing Cases from Emerging Markets
(Bog, Paperback / softback, Engelsk)
Beskrivelse
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of the original 1st ed. 2014 |
| Udgivelsesdato | 27-08-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | 6 Illustrations, black and white |
| Fagredaktør | Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
| Originalsprog | Germany |
| Sideantal | 167 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 167 pages, 6 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783662511237 |