Marketing Communications in Tourism and Hospitality

(Bog, Hardback, Engelsk)
Forfattere: Scott McCabe, Carol Zhang



Forventes på lager: 25-08-2026

Levering: Kan forudbestilles (Forventes d. 25-08-2026)

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Beskrivelse

The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Scott McCabe, Carol Zhang
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 25-08-2026
Første udgivelsesår 2026
Illustrationer 38 Line drawings, black and white; 34 Halftones, black and white; 72 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 316
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 316 pages, 38 Line drawings, black and white; 34 Halftones, black and white; 72 Illustrations, black
Mål 246 x 189
ISBN-13 / EAN-13 9781138679269