Marketing Communications Management: Concepts and Theories, Cases and Practices (Bog, Paperback / softback, Engelsk)
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Marketing Communications Management: Concepts and Theories, Cases and Practices

(Bog, Paperback / softback, Engelsk)
Forfatter: Paul Copley
Marketing Communications Management: Concepts and Theories, Cases and Practices
Forlag: Taylor & Francis Ltd

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Beskrivelse

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Paul Copley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-09-2004
Første udgivelsesår 2004
Originalsprog United Kingdom
Sideantal 456
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 456 pages
Mål 280 x 211 x 28
ISBN-13 / EAN-13 9780750652940