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Marketing Communications: Objectives, Strategy, Tactics

(Bog, Paperback / softback, Engelsk)
Forfattere: John R (University of Wollongong Rossiter, Larry (Copenhagen Business School Percy, Lars (Zayed University Bergkvist
Marketing Communications: Objectives, Strategy, Tactics
Forlag: SAGE Publications Ltd

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Beskrivelse

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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Alle detaljer

Forlag SAGE Publications Ltd
Forfattere John R (University of Wollongong Rossiter, Larry (Copenhagen Business School Percy, Lars (Zayed University Bergkvist
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-09-2018
Første udgivelsesår 2018
Originalsprog United Kingdom
Sideantal 584
Indbinding Paperback / softback
Forlag SAGE Publications Ltd
Sideoplysninger 584 pages
Mål 240 x 185 x 31
ISBN-13 / EAN-13 9781526438652