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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

(Bog, Paperback / softback, Engelsk)
Forfatter: Bonita M. (Lycoming College Kolb
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Forlag: Taylor & Francis Ltd

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Bonita M. (Lycoming College Kolb
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-06-2013
Første udgivelsesår 2013
Illustrationer 29 Tables, black and white
Originalsprog United Kingdom
Sideantal 190
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 190 pages, 29 Tables, black and white
Mål 229 x 155 x 11
ISBN-13 / EAN-13 9780415626972