Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

(Bog, Paperback / softback, Engelsk)



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Beskrivelse

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 21-05-2026
Første udgivelsesår 2026
Serie Routledge Studies in Marketing
Illustrationer 1 Tables, black and white; 21 Halftones, black and white; 21 Illustrations, black and white
Fagredaktør Ayodele C. (University of Lagos Oniku
Originalsprog United Kingdom
Sideantal 122
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 122 pages, 1 Tables, black and white; 21 Halftones, black and white; 21 Illustrations, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9781032578477