Bemærk: Kan leveres før jul.
Forventes på lager: 02-07-2020
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
| Forlag | Emerald Publishing Inc |
| Forfattere | Robert E. Hinson, Ogechi Adeola, Yam B. Limbu, Emmanuel Mogaji |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 02-07-2020 |
| Første udgivelsesår | 2020 |
| Originalsprog | United States |
| Sideantal | 294 |
| Indbinding | Hardback |
| Forlag | Emerald Publishing Inc |
| Sideoplysninger | 294 pages |
| Mål | 165 x 240 x 25 |
| ISBN-13 / EAN-13 | 9781648021077 |