Marketing in the 21st Century: Concepts, Challenges and Imperatives (Bog, Paperback / softback, Engelsk) af Henry Kyambalesa

Marketing in the 21st Century: Concepts, Challenges and Imperatives

(Bog, Paperback / softback, Engelsk)
Forfatter: Henry Kyambalesa

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Beskrivelse

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Henry Kyambalesa
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-12-2018
Første udgivelsesår 2018
Serie Routledge Revivals
Originalsprog United Kingdom
Sideantal 336
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 336 pages
Mål 219 x 148
ISBN-13 / EAN-13 9781138707696