Marketing Management and Communications in the Public Sector (Bog, Paperback / softback, Engelsk)
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Marketing Management and Communications in the Public Sector

(Bog, Paperback / softback, Engelsk)
Forfattere: Martial (University of Lausanne Pasquier, Jean-Patrick (Universita della Svizzera italiana Villeneuve
Marketing Management and Communications in the Public Sector
Forlag: Taylor & Francis Ltd

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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Forlag Taylor & Francis Ltd
Forfattere Martial (University of Lausanne Pasquier, Jean-Patrick (Universita della Svizzera italiana Villeneuve
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 21-08-2017
Første udgivelsesår 2017
Serie Routledge Masters in Public Management
Illustrationer 21 Tables, black and white; 38 Line drawings, black and white; 3 Halftones, black and white; 41 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 264
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 264 pages, 21 Tables, black and white; 38 Line drawings, black and white; 3 Halftones, black and whi
Mål 158 x 235 x 16
ISBN-13 / EAN-13 9781138655805