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Marketing Management for Nonprofit Organizations

(Bog, Paperback / softback, Engelsk)
Forfatter: Adrian (The Robert Hartsook Professor of Fundraising Sargeant
Marketing Management for Nonprofit Organizations
Forlag: Oxford University Press

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Beskrivelse

Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

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Alle detaljer

Forlag Oxford University Press
Forfatter Adrian (The Robert Hartsook Professor of Fundraising Sargeant
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 Revised edition
Udgivelsesdato 08-01-2009
Første udgivelsesår 2009
Illustrationer 80 black and white line drawings and 32 black and white half-tone illustrations
Originalsprog United Kingdom
Sideantal 520
Indbinding Paperback / softback
Forlag Oxford University Press
Sideoplysninger 520 pages, 80 black and white line drawings and 32 black and white half-tone illustrations
Mål 246 x 189 x 26
ISBN-13 / EAN-13 9780199236152