Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

(Bog, Hardback, Engelsk)
Forfattere: Marcos Fava (University of Sao Paulo Neves, Luciano Thome (University of Sao Paulo e Castro, Matheus Alberto (University of Sao Paulo Consoli

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Beskrivelse

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Marcos Fava (University of Sao Paulo Neves, Luciano Thome (University of Sao Paulo e Castro, Matheus Alberto (University of Sao Paulo Consoli
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-01-2010
Første udgivelsesår 2010
Illustrationer 42 Tables, black and white; 10 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 136
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 136 pages, 42 Tables, black and white; 10 Line drawings, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9780415873758