Marketing, Morality and the Natural Environment

(Bog, Paperback / softback, Engelsk)
Forfatter: Andrew Crane

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Beskrivelse

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Andrew Crane
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-03-2007
Første udgivelsesår 2007
Serie Routledge Advances in Management and Business Studies
Illustrationer 3 Tables, black and white
Originalsprog United Kingdom
Sideantal 218
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 218 pages, 3 Tables, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9780415439619