Marketing Navigation: How to keep your marketing plan on course to implementation suc... (Bog, Paperback / softback, Engelsk)
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Marketing Navigation: How to keep your marketing plan on course to implementation success

(Bog, Paperback / softback, Engelsk)
Forfattere: Edmund (Director and co-founder of Market2win Ltd) Bradford, Steve Erickson, Malcolm McDonald
Marketing Navigation: How to keep your marketing plan on course to implementation success
Forlag: Goodfellow Publishers Limited

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Beskrivelse

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Edmund (Director and co-founder of Market2win Ltd) Bradford, Steve Erickson, Malcolm McDonald
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-09-2012
Første udgivelsesår 2012
Illustrationer Figures
Originalsprog United Kingdom
Sideantal 348
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 348 pages, Figures
Mål 246 x 189
ISBN-13 / EAN-13 9781908999245