Marketing Public Policy: Complexity, Hurts and Minefields (Bog, Hardback, Engelsk)

Marketing Public Policy: Complexity, Hurts and Minefields

(Bog, Hardback, Engelsk)

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Beskrivelse

This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

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Forlag Taylor & Francis Ltd
Forfatter Basskaran (Lee Kuan Yew School of Public Policy Nair
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-02-2018
Første udgivelsesår 2018
Originalsprog United Kingdom
Sideantal 168
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 168 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138559967