Marketing Research: Planning, Process, Practice (Bog, Hardback, Engelsk) af Riccardo Benzo

Marketing Research: Planning, Process, Practice

(Bog, Hardback, Engelsk)
Forfattere: Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen

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Beskrivelse

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

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Alle detaljer

Forlag SAGE Publications Ltd
Forfattere Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-12-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 432
Indbinding Hardback
Forlag SAGE Publications Ltd
Sideoplysninger 432 pages
Mål 246 x 189
ISBN-13 / EAN-13 9781446294352