Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, ... (Bog, Hardback, Engelsk)
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

(Bog, Hardback, Engelsk)
Forfatter: Robert (University of Birmingham) Cluley
Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Forlag: Bristol University Press

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This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

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Forlag Bristol University Press
Forfatter Robert (University of Birmingham) Cluley
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-12-2024
Første udgivelsesår 2024
Illustrationer 1 Tables, black and white; 17 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 192
Indbinding Hardback
Forlag Bristol University Press
Sideoplysninger 192 pages, 1 Tables, black and white; 17 Illustrations, black and white
Mål 240 x 161 x 17
ISBN-13 / EAN-13 9781529233360