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Marketing the Arts: An Introduction

(Bog, Hardback, Engelsk)
Forfatter: Anthony Rhine
Marketing the Arts: An Introduction
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Anthony Rhine
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-05-2020
Første udgivelsesår 2020
Illustrationer 27 b/w illustrations; 40 b/w photos; 10 tables; 5 textboxes
Originalsprog United States
Sideantal 274
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 274 pages, 27 b/w illustrations; 40 b/w photos; 10 tables; 5 textboxes
Mål 158 x 236 x 25
ISBN-13 / EAN-13 9781538128947