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Forventes på lager: 20-08-2008
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Alain Ferrand, Scott McCarthy |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-08-2008 |
| Første udgivelsesår | 2008 |
| Illustrationer | 52 Tables, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 320 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 320 pages, 52 Tables, black and white |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780415453301 |