Marketing the Sports Organisation: Building Networks and Relationships (Bog, Paperback / softback, Engelsk) af Alain Ferrand

Marketing the Sports Organisation: Building Networks and Relationships

(Bog, Paperback / softback, Engelsk)
Forfattere: Alain Ferrand, Scott McCarthy

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Beskrivelse

Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Alain Ferrand, Scott McCarthy
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-08-2008
Første udgivelsesår 2008
Illustrationer 52 Tables, black and white
Originalsprog United Kingdom
Sideantal 320
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 320 pages, 52 Tables, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9780415453301