Marketing Tourism, Events and Food 2nd edition: A customer based approach (Bog, Paperback / softback, Engelsk)

Marketing Tourism, Events and Food 2nd edition: A customer based approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Dr Craig (Senior Lecturer of Food Marketing Hirst, Dr Richard (Keele Management School Tresidder

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Beskrivelse

Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Dr Craig (Senior Lecturer of Food Marketing Hirst, Dr Richard (Keele Management School Tresidder
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 New edition
Udgivelsesdato 30-11-2016
Første udgivelsesår 2016
Illustrationer 20 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 240
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 240 pages, 20 Illustrations, black and white
Mål 191 x 246 x 23
ISBN-13 / EAN-13 9781910158319