Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Bog, Paperback / softback, Engelsk)
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Marketing without Advertising: Brand Preference and Consumer Choice in Cuba

(Bog, Paperback / softback, Engelsk)
Forfattere: Emilio Morales, Joseph (West Liberty University Scarpaci
Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
Forlag: Taylor & Francis Ltd

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Beskrivelse

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Emilio Morales, Joseph (West Liberty University Scarpaci
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-08-2016
Første udgivelsesår 2016
Serie Routledge Advances in Management and Business Studies
Illustrationer 39 Tables, black and white; 51 Halftones, black and white; 90 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 230
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 230 pages, 39 Tables, black and white; 51 Halftones, black and white; 90 Illustrations, black and wh
Mål 154 x 228 x 26
ISBN-13 / EAN-13 9781138212701