Marketing Your Business: A Guide to Developing a Strategic Marketing Plan (Bog, Hardback, Engelsk)
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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

(Bog, Hardback, Engelsk)
Forfattere: Robert E (Southeastern Oklahoma State University Stevens, David L Loudon, Ronald A Nykiel
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Forlag: Taylor & Francis Inc

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Beskrivelse

This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Robert E (Southeastern Oklahoma State University Stevens, David L Loudon, Ronald A Nykiel
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-01-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 324
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 324 pages
Mål 210 x 148
ISBN-13 / EAN-13 9780789017697