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Media Management: Strategy, Business Models and Case Studies

(Bog, Paperback / softback, Engelsk)
Forfatter: Bernd W. Wirtz
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Bernd W. Wirtz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition 2020
Udgivelsesdato 13-09-2021
Første udgivelsesår 2021
Serie Springer Texts in Business and Economics
Illustrationer 28 Illustrations, color; 113 Illustrations, black and white
Originalsprog Switzerland
Sideantal 315
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 315 pages, 28 Illustrations, color; 113 Illustrations, black and white
Mål 234 x 158 x 20
ISBN-13 / EAN-13 9783030479152