Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367584245
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Beskrivelse
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Federica Ferrari |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-06-2020 |
| Første udgivelsesår | 2020 |
| Serie | Routledge Studies in Rhetoric and Stylistics |
| Originalsprog | United Kingdom |
| Sideantal | 284 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 284 pages |
| Mål | 152 x 226 x 25 |
| ISBN-13 / EAN-13 | 9780367584245 |