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Mobile Marketing: Achieving Competitive Advantage through Wireless Technology

(Bog, Paperback / softback, Engelsk)
Forfattere: Alex Michael, Ben Salter
Mobile Marketing: Achieving Competitive Advantage through Wireless Technology
Forlag: Taylor & Francis Ltd

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Beskrivelse

The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Alex Michael, Ben Salter
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-03-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 250
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 250 pages
Mål 168 x 233 x 12
ISBN-13 / EAN-13 9780750667470